Trade promotion management
Scheme definition, accruals, claim settlement and post-promotion profitability by SKU and channel.
FMCG
Home»Industries
// Industries
High-volume distribution, trade spend and secondary sales.
Fast-moving consumer goods businesses run on thin margins and heavy transaction volume. Route planning, trade promotions and distributor claims decide profitability far more than list price does.
The category covers everything bought without a second thought — packaged food, beverages, toiletries, OTC lines and short shelf-life fresh goods. High turnover makes it one of the most competitive sectors to operate in.
We implement ERP and distribution management that keep primary and secondary sales in one picture, so trade spend is settled against real sell-out rather than estimates.
The sector has grown roughly 12% over the last decade on the back of demand and awareness, with goods available cheaply and bought in department stores and online baskets alike. Meeting that demand needs one enterprise system rather than a spreadsheet per channel.
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// Solution
What We Put In Place
An integrated distribution and ERP core that supports retailers, wholesalers and distributors on the same data, so an order, a claim and a delivery are the same record everywhere.
Real-time analysis across every department — sales, warehouse, finance — turns daily transactions into decisions instead of month-end reports.
Built on the practices already proven in FMCG and CPG operations across the UAE, so the rollout does not start from a blank configuration.
// Modules
Everything The Solution Covers
Location Management
Goods Receipt
Stock Management
Purchase Management
Pricing and Cost
Shipping Materials & Tracking
Inventory Management
Dispatch
Invoicing
Supply Chain Planning
Order Management
Advance Functionality
// What We Deliver
FMCG Capabilities
Distributor management
Secondary sales capture, stock and claims visibility down to the distributor and outlet.
Batch and lot control
Traceability from production batch to outlet, with expiry-driven allocation and recall support.
Route to market
Van sales, beat plans, order capture on mobile and delivery confirmation.
// Outcomes
What Good Looks Like
We scope engagements against measurable results. These are the changes clients see once FMCG is running the way it should.
Request a Consultation- Trade spend reconciled against actual sell-out
- Primary and secondary sales in a single report
- Expiry and near-expiry stock flagged before it is written off
- Faster claim settlement cycles with fewer disputes
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